Corporate Social Responsibility (CSR) was a term unheard of not too long ago. Today, CSR is a buzzword often thrown around in the corporate world. Apart from growing their Profit, companies actively involved in CSR initiatives also put heart into People and the Planet. This effectively fulfils the 3Ps of a company’s operations.

If you are choosing between two companies to make your first career step in, it might make good sense for you to pick the one that turns an attentive eye towards philanthropy and the environment.

An Eye towards People

True to the quote “How you treat others is a reflection of how you feel about yourself”, a company that contributes to the well-being of people outside its parameters reflects its emphasis on fostering a caring community – on the inside.

An employee of a company actively involved in CSR initiatives will benefit from its efforts to put People on the same level as where it places Profit. This heart for People suggests its understanding that each employee is a significant cog in the large wheel of the organisation, and highlights the weighty value it sees in its People.

Increased Job Satisfaction

By participating in company-wide CSR events, employees will be able to ignite a sense of pride within themselves and strengthen bonds within their work community. The opportunity to work with colleagues outside of work reaps countless benefits that must never be underestimated. The ability to better understand your colleague’s thoughts and personalities will lead to tighter communication processes in the office.

This sense of pride as well as the ability to strengthen relationships will lead to increased job satisfaction. It can also be empowering to learn that your efforts at work extend beyond meeting the mere objective of making profits.

A Member of an Active Company

Companies who actively champion CSR initiatives might have its name featured on relevant charity marketing literature. This will make you a proud member of a company that is no less proud to be able contribute to society. Being a representative of such a familiar company brand will benefit you when you make business deals. Your stakeholders will be able to see your company – and you – as responsible, trustworthy, and worth investing their time and resources in.

Expand Your Network

Your participation in these charitable organisations will allow you the privilege of being affiliated with a charity. This means you will be able to pepper your social media profiles with instances of your time spent empowering others and their lives. It goes without saying that the ability to insert the name of the charitable organisation in your LinkedIn profile will also bode well for your future job hunt.

Furthermore, these charitable organisations are likely to have their own network of supporters. This means that your involvement in them will allow you to form new connections with others who are as supportive of the cause in question as you are. You will thus be able to expand not only your business network – but also your personal one.

At the end of the day, joining a company with strong CSR initiatives will bring you increased job satisfaction, a familiar company brand printed on your name card, as well as the chance to contribute to the greater well-being of society. There are few things more empowering than that.